Agenda schedule and speaker lineup is subject to change. Stay tuned to BCAMA communication for updates!
Date & Time: Tuesday, May 28, 2024 from 8:30 a.m. to 5:00 p.m. PDT.
Where: Online or In-Person at Emily Carr University of Art + Design (520 E 1st Ave, Vancouver, BC)
A welcome message from a BCAMA Board Member.
HOWARD CHEUNG
Canadian Portfolio Lead for Communications, Media, and Technology
ACCENTURE
Click here to learn more about Howard.
Session Overview:
A commitment to having a customer-first approach, also know as customer obsession, has been the best and most successful growth strategy to date.
However, things are changing. Economic considerations are forcing cuts throughout enterprises, driving friction between customers and brands – in the form of price increases, illogical subscriptions, and poor customer service. The obsession appears to be on the decline, and customers are taking notice. So, how do brands keep their product in the basket in the long term? Accenture’s Life Trends 2024 report looks at the changing customer, the influence of generative AI, the balance of tech benefits and burdens, and people’s new life goals. A resource for brands looking to develop stronger relationships with customers, the report offers a unique perspective on the challenges and opportunities that lie ahead as businesses seek to keep up with changing customer trends and habits.
We will explore 5 key trends:
- Where’s the love?: Necessary cuts across enterprises have shunted customer obsession down the priority list—and customers are noticing.
- The great interface shift: Generative AI is upgrading people’s experience of the internet from transactional to personal, enabling them to feel more digitally understood and relevant than ever. But what does that mean for brands, and how do you preserve your identity in a billion personalized conversations?
- Meh-diocrity: Creativity was once about the audience, but has become dependent on playing the tech system. Will marketers find themselves into a state of creative stagnation?
- Error 429: Human request limit reached: Technology feels like it’s happening to people rather than for them—is a shift beginning, where they regain agency over its influence on daily life?
- Decade of deconstruction: Traditional life paths are being rerouted by new limitations, necessities and opportunities, significantly shifting demographics.
Grab a snack, hit the restroom, return a phone call.
TODD BROOK
Managing Director
UNCHAINED
Click here to learn more about Todd.
Session Overview:
The presentation, titled “Breaking the Chains: AI Empowerment in Your Business,”, explores the transformative potential of AI in modern businesses. He will share his personal journey of how he broke free from traditional, time-consuming methods and embraced AI to elevate his business operations. We will highlight practical examples of how AI has transformed his businesses, from automating research for sales presentations to streamlining HR processes. These real-world applications provide a clear demonstration of the transformative power of AI, moving it from a buzzword to a tangible tool for business improvement. The presentation will also delve into the realm of mindset, discussing its pivotal role in helping employees to adopt new technologies like AI. We will detail his experience with Unchained, a service that guides clients to implement AI solutions, highlighting how this can free up employees to focus on tasks that require human ingenuity. Lastly, we will provide an overview of AI tools available in the market, offering practical examples of how these can be utilized immediately. The discussion will also cover our approach to deploying these tools, providing attendees with valuable insights and takeaways.
By the end of this presentation, attendees will:
- Understand the opportunities and threats that AI presents to their businesses.
- Gain practical insights from real-world examples of AI adoption in a successful agency.
- Recognize the crucial role of mindset in adopting and leveraging AI.
- Be familiar with a variety of AI tools on the market, along with practical examples of their use.
- Understand the speaker’s approach to implementing AI in businesses for improved efficiency and insights.
This presentation promises to be an engaging and enlightening journey into the world of AI, equipping business owners and leaders with the knowledge and inspiration they need to transform their own businesses. Prepare to be unchained!
More information coming soon!
Grab a snack, hit the restroom, return a phone call.
More information coming soon!
Lunch will be provided!
More information coming soon!
More information coming soon!
Grab a snack, hit the restroom, return a phone call.
More information coming soon!
Co-hosted by:
COLIN MACRAE, PCC, CLC, CIC
Founder & Chief Business Officer
FLUENCY LEADERSHIP
Session Overview:
When you are being the best version of you, who are you being? What’s going on? And how can you do more of this, more often, more consistently, and more authentically?
Just like a brand or a product, everyone has an essence. Essence is the most essential you. It’s all the things that make up your identity and brand. It’s your way of being in the world where you create and contribute, most naturally and meaningfully. And when we are able to work from that Personal Brand Essence as a marketing leader, we are able to create and contribute with authenticity and vitality. Working from essence is how we can effortlessly create the impact in the world that we want. It’s the wisdom of the unstoppable Dolly Parton when she says, “Find out who you are and do it on purpose.” And the finding out is directed at perhaps one of the most compelling mysteries out there—what makes you, you. Once you find out and do it, then you have all you need to deliver it in your leadership and creative existence. Developed by creative leaders and certified coaches Lance Odegard and Colin Macrae, this session focuses on the Personal Brand Essence, a framework and process that helps unlock your essence, so that you can live and lead out of it, becoming the creative leader you are fully capable of. By taking the principles of traditional brand marketing and combining it with the elements of Life Design and coaching, this session takes a holistic and true-to-you approach to building and understanding your Personal Brand Essence.
From this session, the audience will:
- Get clarity about their core identity as a marketer and leader.
- Articulate the attributes and expertise they can leverage and grow in their career journey.
- Define the clear and unassailable benefits they can bring to their teams and organizations.
- Craft a Brand Promise that inspires and guides their path forward.
Grab a snack, hit the restroom, return a phone call.
More information coming soon!
Some final words and prizes from the BCAMA team.
