Colin is a marketing/communications leader and coach/facilitator who has worked across a full spectrum of industries in his career. His experience has been shaped over his 25-year career in the marketing and communications field, and brought to a full global scale and learning through almost 15 years in marketing/communications leadership roles at Electronic Arts. With EA, Colin built, led and grew global teams that drove success across some of the biggest franchises in the sports and entertainment industries, including EA SPORTS FC, EA SPORTS NHL, Need for Speed, Battlefield, and many more.
As an ICF Professional Certified Coach, Colin works with leaders and marketers who embrace an outcome-oriented, positive, and human-centric approach to personal development and growth. He supports clients in understanding and nurturing their personal brand, growing their superpowers in communications and leadership presence, and creating life strategies that help them get unprecedented fulfilment inside and outside of work. He is a Certified Inclusion Coach and is committed to allowing those he works with to show up with their full, authentic identities. Colin is also a Certified Designing Your Life Coach. This best-selling book and program crafts innovative design-based approaches to building a more purposeful and fulfilling life.
Building Your Personal Brand Essence
(Co-Hosted with Lance Odegard)
2:30 p.m. — 3:15 p.m.
When you are being the best version of you, who are you being? What’s going on? And how can you do more of this, more often, more consistently, and more authentically?
Just like a brand or a product, everyone has an essence. Essence is the most essential you. It’s all the things that make up your identity and brand. It’s your way of being in the world where you create and contribute, most naturally and meaningfully. And when we are able to work from that Personal Brand Essence as a marketing leader, we are able to create and contribute with authenticity and vitality. Working from essence is how we can effortlessly create the impact in the world that we want. It’s the wisdom of the unstoppable Dolly Parton when she says, “Find out who you are and do it on purpose.” And the finding out is directed at perhaps one of the most compelling mysteries out there—what makes you, you. Once you find out and do it, then you have all you need to deliver it in your leadership and creative existence. Developed by creative leaders and certified coaches Lance Odegard and Colin Macrae, this session focuses on the Personal Brand Essence, a framework and process that helps unlock your essence, so that you can live and lead out of it, becoming the creative leader you are fully capable of. By taking the principles of traditional brand marketing and combining it with the elements of Life Design and coaching, this session takes a holistic and true-to-you approach to building and understanding your Personal Brand Essence.
From this session, the audience will:
- Get clarity about their core identity as a marketer and leader.
- Articulate the attributes and expertise they can leverage and grow in their career journey.
- Define the clear and unassailable benefits they can bring to their teams and organizations.
- Craft a Brand Promise that inspires and guides their path forward.
