Lance Odegard is a poet, people enthusiast, and public listener.
Based in Vancouver, BC, Lance’s current work is with Unstucking, his creativity practice for coaching, facilitation, and poetry. As a Professional Certified Coach with the ICF, his coaching practice focuses on working with creatives and leaders to unlock their creative confidence.
People-centered work has been at the heart of his working life, collaborating with people as an artist, college instructor, communications director, design facilitator, and coach. Throughout these multidisciplinary pursuits, Lance has held a singular focus on cultivating people potential—whether that’s through building high EQ teams, crafting learning and development strategies, or delivering teaching that sticks.
As a speaker, Lance has delivered 500+ talks on the themes of creativity, spirituality, and change dynamics. Speaking engagements include Creative Mornings in Vancouver, City Collective in New York, and the C2C network across Canada. Lance brings a mix of warmth, provocation, and depth in his speaking, inciting audiences to get unstuck and find their creative essence (so they can create from it).
Building Your Personal Brand Essence
(Co-Hosted with Colin Macrae)
2:30 p.m. — 3:15 p.m.
When you are being the best version of you, who are you being? What’s going on? And how can you do more of this, more often, more consistently, and more authentically?
Just like a brand or a product, everyone has an essence. Essence is the most essential you. It’s all the things that make up your identity and brand. It’s your way of being in the world where you create and contribute, most naturally and meaningfully. And when we are able to work from that Personal Brand Essence as a marketing leader, we are able to create and contribute with authenticity and vitality. Working from essence is how we can effortlessly create the impact in the world that we want. It’s the wisdom of the unstoppable Dolly Parton when she says, “Find out who you are and do it on purpose.” And the finding out is directed at perhaps one of the most compelling mysteries out there—what makes you, you. Once you find out and do it, then you have all you need to deliver it in your leadership and creative existence. Developed by creative leaders and certified coaches Lance Odegard and Colin Macrae, this session focuses on the Personal Brand Essence, a framework and process that helps unlock your essence, so that you can live and lead out of it, becoming the creative leader you are fully capable of. By taking the principles of traditional brand marketing and combining it with the elements of Life Design and coaching, this session takes a holistic and true-to-you approach to building and understanding your Personal Brand Essence.
From this session, the audience will:
- Get clarity about their core identity as a marketer and leader.
- Articulate the attributes and expertise they can leverage and grow in their career journey.
- Define the clear and unassailable benefits they can bring to their teams and organizations.
- Craft a Brand Promise that inspires and guides their path forward.
